Led by BMX and downhill mountain bike racing legend and pioneering component and accessories designer Toby Henderson, BOX Components uses “design thinking” to create the finest BMX and mountain bike parts and accessories in the world.
That commitment to offer the best has led us to create new technologies to develop our tires. Maxxis products are then tested both at our own facilities and at the world’s leading tire test centers. Input from our roster of championship-winning riders also ensures that our products measure up to the toughest real-world standards. Every Maxxis tire is manufactured using the most advanced equipment, by personnel who display a dedication to quality at every level, from management to the factory floor.
Born from a passion for racing and all things motocross, ALiAS strives to set a new standard in mx & bmx products through innovation, function, quality, and design.
It all started in 1982 at Ft. Hamilton BMX located in Fairfield, Ohio, a suburb of Cincinnati. From day one I was fixated on number plates. I took great pride in all of my number plates, and that, brings us to TODAY!
Over the past 25 years, we have dedicated ourselves to providing the best there is to offer in our products. This includes our proprietary compounds which have been extensively researched and tested by top athletes around the world to ensure that they provide the highest level of comfort and longevity possible. We are also the innovators of the Lock-On Grip system, which innovated the way in which grips are installed and secured to the handlebars and still remains the worldwide standard for grips.
We're excited you want to ride with us! If you are a new rider, welcome to the family! If you are experienced, we are glad to have you back. Please select below:
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