” What exactly is DSR?” .. a question so frequently asked by people when they meet us at skate events, surf comps and fishing tourneys. Hmm. How to answer that? The beauty of it is that there is a myriad of ways to answer that question. The simplest would be..” Dive Surf Ride. A brand that represents every walk of life that partakes in any of those three activities.”
However, that does not truly explain the deeper meaning of the acronym. The roots behind it’s creation, its personification..what caused it to come into being. And not just as an image or saying, but an actual living, breathing entity. See… if you find yourself asking what is DSR? You can answer that question by looking within. How do YOU DSR? What is it that you feel when you are doing the thing that you love the most? That love and passion for which you are truly acting upon? Do you love to Skate? To fish? And don’t just limit it to sports & recreation but into a way of being! A way of life!
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