Led by BMX and downhill mountain bike racing legend and pioneering component and accessories designer Toby Henderson, BOX Components uses “design thinking” to create the finest BMX and mountain bike parts and accessories in the world.
With a focus on innovation and pushing bicycle technology forward, all BOX products are designed and manufactured without compromise for the most discerning consumer.
BOX Components was launched as part of Cycle Group Inc., in December 2011 by three bicycle industry and racing veterans to design, develop and supply high-quality, innovative products that combine style and optimum performance.
Between them, Toby (CEO), Michael Gamstetter (chief product designer and senior brand manager) have a combined history of more than 30 years of designing bicycle parts, 50 years working in the bicycle industry and 75 years in bicycle racing.
To Make All Athletes Better Through Passion, Design And The Relentless Pursuit Of Innovation.
It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.
Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.
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